<aside> <img src="/icons/fire_blue.svg" alt="/icons/fire_blue.svg" width="40px" /> B R A N D S C R I P T

Sure, I can help explain each field on the StoryBrand framework you shared:

1. A Character: James, 26 years old guy wanting to become an entrepreneur

• What do they want?:

A digital nomad lifestyle and do what they want where they want

1. Has a Problem:
   • Villain: A society that is perceived as unfairly favoring women, limiting men's opportunities for freedom and prosperity. Factors such as the high cost of living and inflation exacerbate these challenges. The fear of divorce looms, with the potential loss of one's assets. Additionally, there is a perceived decline in the quality of relationships with an abundance of delusional woke women, coupled with a rise in narcissistic behavior.
   • External: How to make money online and travel the world and break free. Find your calling elsewhere
   • Internal: Feeling invisible and insecure about the future. Feeling lonely and with few friends if at all
   • Philosophical: Its wrong for young men to not be able to live life at its fullest and we deserve to pursuit happiness and geographic freedom .
2. And Meets a Guide:
   • Empathy: Explain how the guide (usually your brand) shows understanding of the character's problems.
   • Authority: Demonstrate why the guide is credible and trustworthy to help the character.
3. Who Gives Them a Plan:
   • Process: Provide a step-by-step plan or process that the guide gives to the character.
   • Agreement: Establish a clear agreement or commitment between the guide and the character.
4. And Calls Them to Action:
   • Direct: Specify the direct call to action you want the character to take (e.g., buy now, sign up).
   • Transitional: Outline any transitional calls to action that guide the character along the journey (e.g., download a free resource).
5. That Ends in a Success:
   • Describe the successful outcome if the character follows the plan and takes the action. Highlight the positive transformation or result.
6. That Helps Them Avoid Failure:
   • Explain the negative consequences or failures the character avoids by taking action. This emphasizes the stakes and the importance of following the plan.
7. Character Transformation:
   • From: Describe the character's state or condition before the journey or transformation.
   • To: Illustrate the character's improved state or condition after successfully completing the journey.

This framework helps structure a compelling narrative that aligns with the customer's journey, clearly presenting the problem, solution, and desired outcome.

</aside>