<aside> <img src="/icons/fire_blue.svg" alt="/icons/fire_blue.svg" width="40px" /> S T O R Y T E L L I N G C H E C K L I S T

Here is a checklist of rules to follow according to Matthew Dicks to write great stories:

  1. Keep It Simple: The simpler your story, the better. Focus on small, relatable moments rather than big, extraordinary events (Norbert Hires).
  2. Evolve the Story: Ensure your story shows change over time, using connectors like "but" and "therefore" instead of "and" to denote transitions and keep the narrative engaging (Norbert Hires).
  3. Tell Your Own Story: Share personal experiences rather than other people’s stories unless you are a key character in them. Authenticity is crucial (Norbert Hires).
  4. Find Your Five-Second Moment: Focus on a moment of transformation or realization. This brief, impactful moment is what makes a story memorable (The Art of Manliness) (Storytellers Engage Connect Persuade).
  5. Start Near the End: Begin your story as close to the climax as possible, skipping unnecessary background information to maintain interest (Norbert Hires).
  6. Use Movement: Keep the story dynamic by presenting yourself in motion. This approach gives the story momentum and keeps the audience engaged (Norbert Hires).
  7. Avoid Setting Expectations: Don’t start by hyping the story with phrases like "You won’t believe this..." or "This is the best story ever...". Let the story speak for itself (Norbert Hires).
  8. Don’t Mention the Weather: Avoid stating the obvious. Focus on unique details that add value to the story (Norbert Hires).
  9. Be Quotable, Don’t Quote: Rather than using famous quotes, strive to be original and create quotable moments within your story (Norbert Hires).
  10. Address the Elephant in the Room: Ensure there is a clear reason why the audience should care about your story. This establishes relevance and keeps their attention (Norbert Hires).
  11. Use the Backpack Technique: Share your hopes and fears before the main event to raise the stakes and increase anticipation (Norbert Hires).
  12. Breadcrumbs: Drop hints about future events without giving too much away, keeping the audience curious and engaged (Norbert Hires).

By following these rules, you can craft compelling stories that resonate deeply with your audience.

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